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About the instructor:

John Borys has been a creative director in the advertising industry for the past 32 years. He has been responsible for  the “look” and creation of the visual language used by successful brands to connect people to products. From Continental Airlines, travel leisure, food, professional services, products, industrial, fashion and lifestyle John knows how to create images that engage us and connect with us. His eye for storytelling and creating emotional images has guided some of the best photographers in the world. A photographer himself, John now shares what it takes to create images that have the “big wow” factor. Part of this is understanding light, how to meter correctly, how to pre-visualize, and see the shot prior to shooting. The aesthetics — the real separator between an amateur and a pro, the “how” you tell the story, and the “why” are taught and shared too. The professional process of pre-production, the actual shoot, and post-digital editing are key regardless of what you are shooting. You will learn what happens in each of these stages the process and how this will give you professional repeatable results with your photography. You will learn the secrets of how professional, successful commercial photographers work and most importantly how to apply this real life experience to your photographic journey regardless if you are a beginner or an advanced hobbyist.



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