The photography world changed today


The photography world changed today

The photography world changed today.

The photography world changed today.

Introducing the GFX 100


100-megapixel, 16-bit raw file the professional photographer’s dream, is now available. Welcome to the “large format” digital world. 

Think of it this way, you have Volkswagens, Ford Mustangs, BMW’s and now a 2020 Lamborghini Huracan.

The Lamborghini is the GFX 100.

It doesn’t mess around. It’s not for everybody, and that is just fine. You have to know how to drive it. (The pinpoint detail requires pinpoint technique in focus and shooting technique). Most DLSR owners have never shot a medium format camera, let alone a large format camera. 

If you are serious about photography, this is your tool.

Some may bitch about the price.  $10,000.00. Ignorance is bliss. 

Compared to what?? The next closest thing to this in resolution, detail, is around $50,000.00 a Phase One, slow and not durable like this one. 

So, at a fifth of the price, the GFX 100 is a steal and a brilliant purchasing decision.

For the “camera gear nerds” here are the specs:

And, no it won’t make you a better photographer. Sorry. If anything, it will make poor shooting technique even more pronounced, and boring images, really BIG BORING IMAGES.

For the shooters, all you need to know is that it is 100-megapixel, 16-bit raw file = an 8 x 10 negative to work with.

You now have a digital “negative” file that will give you all the detail and resolution you could ever ask for — to start your creative process with. Simply put, the GFX 100 is the best “tool” going right now.

What struck me as a photographer was Fuji’s business philosophy on the GFX 100. 

Their focus on the “Essence of photography” and the importance of preserving life.

Preserving “nature” for the future. Preserving the “Human” for the future. The Human experience, meaning all of the things we can experience in our connection with the world. They show this in the video exceptionally well with the imagery they use to explain the “why” behind this camera.

Here is the link:

See 32:48/1:14:25 the flowers.

A picture is worth a thousand words…


photo by: Jonas Rask :

At the brink of tomorrow – The Fujifilm GFX100 first look preview






#gfx100 #fujifilm #johnborys #corpuschristi