JRB Bio advertising work
As an artist for all of his life, John Borys brings multiple strategic and creative lenses to any business or organization. John’s introduction to the world of advertising began at Glen Bozell & Jacobs in Dallas, where he helped secure and worked on some of the first significant accounts outside of New York. There, John was put on the fast track and into a position to learn from and perfect his craft working alongside creatives that were soon to become advertising legends. John has held positions at other major agencies including NW Ayer in New York, who brought us “A diamond is forever” (DeBeers), “Be all you can be” (US Army) and “Reach out and touch someone (AT&T). There, John served as one of the Creative Directors for Continental Airlines, responsible for the “Kids Fly Free” campaign. John has since led, directed, and managed many other highly successful campaigns and marketing initiatives. John’s understanding and insight into various demographic segments—Millennials, Gen Y, Boomers and Seniors—and his ability to integrate strategy, language, and imagery through any medium to create “emotional resonance” with any product are stellar. Throughout his career, John has worked not only on global accounts but also on small business and start-up accounts, giving him a broad base of insight and experience. Industries ranging from travel and leisure, retail, consumer goods, professional services, oil and gas, healthcare, professional services, real estate, financial, and others have been led by and profited greatly from his insights, guidance, and creative solutions. John is also a fine artist and photographer. His work has been commissioned by patrons and followers internationally. John holds a BFA in Advertising and Fine Arts from North Texas State University (Denton, TX).